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Event Staffing blog

Event Brand Ambassadors JumpStart Product Awareness

12/22/2017

 
When planning an event to launch a new brand or product, there are many variables to consider: venue, decor, catering menu, beverages, and staff - just to name a few. During this phase, you may wonder if hiring a Brand Ambassador is important. Our staff provided this service at a recent brand launch in New York City, where they encouraged guests to get involved with interactive stations throughout the event, kept the energy up - and made sure to spread the word about the new brand.

So what does a Brand Ambassador do at an event?
  • Creates brand awareness and positive impressions of the product
  • Distributes product samples and promotional materials
  • Actively draws in customers to an event table
  • Generates brand awareness and positive product impressions to increase sales
  • ​Stimulates interest in products
  • Engages with guests, answers questions and provides information

What are the characteristics of a Brand Ambassador?
  • Ability to be independent and manage oneself
  • Energetic
  • Well spoken, confident and comfortable working with a variety of customers

So perhaps the next time you are hosting or planning a product launch, you may want to consider a Brand Ambassador - they may be just the right final touch for the event to get give your brand awareness a jumpstart!

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    Tapuz, INC.

    Tapuz, Inc. specializes in providing hardworking, friendly, reliable and presentable staff for any event.

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  • Services
    • Event Staffing Services
    • Promotional and Brand Ambassadors
    • Hospitality Staffing
    • Customer and Guest Services
    • Direct Placement
  • Book Now
    • Request a Quote
    • Client FAQ's
  • About
    • Mission + Values
    • Clients & Collaborators
    • Team
  • Join our Team
    • Apply Online
    • Refer a Friend
    • Employee Portal
  • Blog
  • Search Jobs