A sunny day at the New Jersey Shore is a prime opportunity for some street team marketing! Our promotional staff hit the boardwalk armed with smiles, samples and talking points to share with the public. Passing out samples is not only fun but has some strong marketing principles behind it as well to encourage sales and business growth:
The Power of Experience:
People are more likely to remember and engage with a product they have been able to experience than one they have read about or been told about.
The Reciprocity Instinct:
Studies have shown that receiving free samples makes people implicitly indebted to brands.
We are more likely to go through with something when we are directly asked about it - and in a consumer context, people are statistically more likely to commit to purchasing a product if they have been asked whether they intend to do so.
All good notes to keep in mind when promoting brand awareness!