Considering Street Team Marketing to help build your business? Now that the warm summer weather is here in New York City, this approach may be just the way to go! For our most recent street team initiative, our staff members were promoting a publication and some fabulous sunglasses right in the heart of Midtown Manhattan - so they were able to catch the attention of both commuters and local New Yorkers.
The American Marketing Association has some great tips on this topic.
When is it time to "hit the streets"?
Street marketing may not be right for every business, but there are a few easy ways to determine if this strategy will benefit your company. Ask yourself the following questions:
How can street marketing help my business grow?
"Grassroots" street marketing efforts offer businesses a unique opportunity – the chance to connect with a targeted audience without relying on a third-party medium, such as Internet ads or television commercials. Businesses can set up a display, marketing table, or banner in a public area where potential customers are congregating.
Check out the American Marketing Association blog here for more helpful info!