This holiday season our New York City Street Team of Brand Ambassadors and Promotional Staff hit Manhattan neighborhoods armed with a list of bullet points along with product samples to share with the public and passersby. Sealed with a smile and good cheer, we can't think of a more fun way to spread the word!
A “street team” is a group of individuals who hit “the streets” to market to and engage with potentials customers face to face, providing brand personality and product knowledge. Street teams are known to help boost audience awareness with the kind of energy needed to increase audience engagement. Ultimately, street teams can offer a more personable, authentic interaction between an organization and its consumers.