When planning for a trade show, you may be considering who will best represent your company or brand. A strong front-line is essential to your success at the show. Whether it's staff for registration, greeting, promotional, hosting, brand ambassadors, or table staff, you will want to keep these general trade show tips in mind to ensure that you have effective staff members on your team:
1) Good attitude: This one usually goes without saying, but you will want to put your friendliest and most effective greeters at the forefront of your exhibit environment. Equip them with key communication points to entice attendees to learn more about your company or product.
2) Be aware of positive and negative body language: Trade show staffers should not have their arms crossed and their backs turned toward the aisle. Staffers should smile, make eye contact, and look like they want to hear what attendees have to say. Don't stand in a rigid posture or talk in closed circles with other staffers; if speaking with colleagues, make sure all are turned toward the aisle to keep an eye on the passing foot traffic and engage at a moment's notice.
3) Reinforce trade show-behavior don'ts: e.g., no eating, drinking, chewing gum, talking on cellphones, checking email, reading, etc. Utilize standard customer service protocol to maintain a welcoming and inviting tone.