Event Brand Ambassadors JumpStart Product Awareness

When planning an event to launch a new brand or product, there are many variables to consider: venue, decor, catering menu, beverages, and staff - just to name a few. During this phase, you may wonder if hiring a Brand Ambassador is important. Our staff provided this service at a recent brand launch in New York City, where they encouraged guests to get involved with interactive stations throughout the event, kept the energy up - and made sure to spread the word about the new brand.

So what does a Brand Ambassador do at an event?

• Creates brand awareness and positive impressions of the product
• Distributes product samples and promotional materials
• Actively draws in customers to an event table
• Generates brand awareness and positive product impressions to increase sales
• ​Stimulates interest in products
• Engages with guests, answers questions and provides information

What are the characteristics of a Brand Ambassador?

• Ability to be independent and manage oneself
• Energetic
• Well spoken, confident and comfortable working with a variety of customers

So perhaps the next time you are hosting or planning a product launch, you may want to consider a Brand Ambassador - they may be just the right final touch for the event to get give your brand awareness a jumpstart!