Tapuz NYC Street Team Marketing in full Effect

Considering Street Team Marketing to help build your business? Now that the warm summer weather is here in New York City, this approach may be just the way to go! For our most recent street team initiative, our staff members were promoting a publication and some fabulous sunglasses right in the heart of Midtown Manhattan - so they were able to catch the attention of both commuters and local New Yorkers.

The American Marketing Association has some great tips on this topic.

When is it time to "hit the streets"?
Street marketing may not be right for every business, but there are a few easy ways to determine if this strategy will benefit your company. Ask yourself the following questions:

• Will potential customers benefit from interacting with a member of my businesses' marketing team face-to-face?
• Are there aspects of my business that can be more effectively communicated in person than through alternative marketing channels?
• Does my target audience include a niche market that could be found in a specific location or at a particular event?
• Could street marketing help my small business gain attention or increase our publicity?

If your answer to any of the above questions is yes, consider giving street marketing a try. Get started by determining how much of your marketing budget and time should be spent on street marketing. 

How can street marketing help my business grow?
"Grassroots" street marketing efforts offer businesses a unique opportunity – the chance to connect with a targeted audience without relying on a third-party medium, such as Internet ads or television commercials. Businesses can set up a display, marketing table, or banner in a public area where potential customers are congregating.

Check out the American Marketing Association blog here for more helpful info!